Client: B2B SaaS Company
A growing B2B SaaS platform was stuck at $80K MRR despite strong product-market fit. Manual sales processes, inconsistent pricing, and founder-dependent deal closing were limiting growth. They needed systems that could scale without adding headcount.
Audited entire sales funnel and identified 12 friction points causing deal abandonment
Implemented automated lead scoring and nurturing sequences that qualified prospects before human touch
Redesigned pricing tiers with value-based positioning, increasing average contract value by 65%
Built automated onboarding that reduced time-to-value from 14 days to 3 days
Created sales playbooks and trained team on consultative selling approach
Deployed revenue analytics dashboard for real-time visibility into pipeline health
Revenue growth in 6 months
New MRR achieved
Increase in average deal size
Reduced onboarding time
Improvement in close rate
Additional sales hires needed
"Jotham did not just consult. He rebuilt our entire revenue engine. The systems he put in place are still driving growth a year later."
Founder & CEO
B2B SaaS Platform
Let's discuss how I can help transform your business with the same systematic approach.